Most businesses run ads and SEO for months without knowing which ones actually work. The data's either missing, double-counting, or measuring the wrong thing — so every marketing decision is a guess. Bad tracking quietly wastes budget on channels that look busy but convert nothing.
Core Creations sets up your analytics properly from the ground up: GA4 configured to your goals, Google Tag Manager handling your tags cleanly, and conversion tracking that fires when a real enquiry, call or sale happens. We're a Sydney team, and we hand you a setup you can trust and actually read — not a dashboard full of noise.
What analytics and tracking setup actually involves
It's more than pasting a tag on your site. Done properly, it means deciding what counts as a conversion for your business, then making sure every one of those events is captured accurately and only once — across your website, forms, phone clicks and checkout.
A typical setup with us includes:
- GA4 property configured with the right key events and conversions for your business
- Google Tag Manager set up so tags are managed cleanly in one place, not scattered through your code
- Conversion tracking for form submissions, calls, bookings and purchases
- Ad platform tags (Google Ads, Meta) wired to fire on real conversions
- Consent handling and testing so the data is accurate and compliant
- A short walkthrough so your team knows how to read it
Why proper tracking matters
You can't optimise what you can't measure honestly. When conversion tracking is clean, you can see that (say) SEO brings cheaper leads than paid social, or that one landing page converts twice as well as another — and shift budget accordingly. That single fact often pays for the setup many times over.
The flip side is the cost of getting it wrong: ad platforms optimising toward the wrong signal, months of decisions made on double-counted numbers, and no idea what your true cost per lead is. Getting the foundation right once saves that mess for years.
What Core Creations delivers
We build the setup, test every conversion end-to-end before we call it done, and document it so it isn't a black box. You own every account — GA4, Tag Manager, the lot — under your own logins. Nothing is locked to us.
Here's what we won't do: we won't bury you in a 40-tab dashboard you'll never open, and we won't promise that better tracking alone lifts sales. It makes your decisions sharper — the results come from acting on what it shows you. If you also run ads or SEO with us, we tie the tracking straight into that work so the numbers line up.
How we work
We start by understanding what a valuable action looks like for your business — an enquiry, a booking, a sale — then map the setup to that. You get a fixed quote before anything starts, so there are no surprises. Most standard setups are completed within a couple of weeks depending on how many conversion points and platforms are involved.
We're based in Chatswood and work with clients across Sydney and the rest of Australia. Everything's handled by our own in-house team — there's no offshore handoff and one accountable point of contact throughout.
Not sure what you need?
Build your quote in under a minute, or leave your number and we'll call you.
How much does GA4 and conversion tracking setup cost?
It depends on how many conversion points and ad platforms you need tracked and whether it's a fresh setup or fixing an existing one. We give you a fixed quote before any work starts, so you know the full cost up front.
How long does it take?
A standard GA4, Tag Manager and conversion tracking setup is usually completed within a couple of weeks. More complex builds — ecommerce, multiple platforms, custom events — take a little longer, and we'll give you a clear timeline with your quote.
Am I locked into a contract?
No. This is a project, not an ongoing lock-in. You own every account and login, and once it's set up and documented it's yours to run. If you'd like us to keep managing or reporting on it afterwards, that's optional.
What's included in the setup?
GA4 configured to your goals, Google Tag Manager, conversion tracking for forms, calls and sales, ad platform tags where needed, consent handling, full testing, and a walkthrough so your team can read the data. We confirm the exact scope in your quote.
Do you work with businesses outside Sydney?
Yes. We're based in Chatswood but work with clients across Australia. Analytics setup is done remotely, so location isn't an issue — you get the same in-house team wherever you are.
How is this different from just adding the Google tag myself?
The tag is the easy part. The value is in defining what actually counts as a conversion, making sure each event fires once and accurately, and stopping ad platforms from optimising toward the wrong signal. That's where most DIY setups quietly go wrong.
Get started
Want analytics tracking done right?
Send a quick enquiry and we'll get back within one business day — or get a fixed quote right now.